I've worked in hospitality since 1999, mostly running hotels and conference centres in the East Midlands. The last few years, I've been working on something different. I'm founding AO Hospitality, a charity supporting 16–25 year old future hospitality professionals and food and drink entrepreneurs. The idea is simple: we need to build healthier operators from the start and let them reshape it as they grow into leadership. Alongside the charity, I'm publishing the thinking that sits behind it — fair pay structures based on actual responsibility, sustainable business models for 2026 economics, and what hospitality looks like when it's designed for the people doing the work. My day-to-day combines one day a week as HR Manager and non-executive advisor at Cocoa Amore in Leicester, sessional lecturing at Loughborough College, Springboard ambassadorship, and mentoring.
Alun Pomfrett
Founder